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LORRAINE WHELAN : PLACEMENT© : 2009 - present

Placement©
standard labels, 5 cm x 3 cm

Ireland, London, New York & Toronto
: 2009
Toronto, Chicago & Iowa City:
2010
Ireland, Lake Tahoe (US), Antibes (France): 2012
Ireland, London, Antibes (France): 2013

Placement© was a temporary project in which I printed out images of artwork from my 25+ years oeuvre onto standard mailing labels and then put them in various locations.

This project allowed me freedom to experiment and to take a number of issues into consideration, such as scale, site, context, disposability, and collaboration/participation. The image provides a moment of curiosity for the viewer: who placed this here? why? what does it mean?

The images on the labels are completely out of scale – the smallest work of art portrayed is originally 15.3 cm x 10.2 cm, but on a label it is even more minuscule at 5 cm x 3 x cm. The labels remove my work from their original context, either as gallery paintings or as site-specific installations. The labels are small enough to be sited spontaneously and in unconventional spaces (both indoors and outdoors). The labels are thin, gummed pieces of paper; they are both temporary and biodegradable.

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Chicago, USA

Prague, Czech Rep.

Toronto, Canada

New York, USA

London, UK

Ireland

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